This has been very interesting for me as someone who's been toying with the idea for a long time and has a website that I have finally got round to setting up. There are so many cowboys out there and so much snake oil, it almost requires its own resource to flush out the scams. I have come to the conclusion that I will work on my website because I think the content is important (sustainable living) and if I make some money doing it then great, but right now I am not giving up the day job (when I get one again).